I make ads for DTC brands.
Pretty much the whole thing. I figure out the angle, write the script, cut the video, design the statics — then look at what the numbers did and make the next batch better.
Angle, script, edit, statics — then the numbers.
- FormatsAI · UGC · VSL · Static
- MarketsUS · UK · NO · SE
- Ad accountsUSD · GBP · SEK
- Learned fromClients, then YT
- AlsoEcom Talent, Evolve
I make ads for DTC brands — AI ads, UGC, VSLs, product ads, image ads. Been at it for two years with brands, creators and agency owners, mostly fashion, supplements, apparel, skincare, footwear and spa/wellness.
Everything I know came from actually working with clients.
Then studying — YouTube, plus Ecom Talent and Evolve. Not the other way round.
Seven things, and the last one is the difference.
AI gen
Real-looking creators, full ads, generated start to finish.
Strategy
Dig through reviews and competitor ads, find the angle, write the brief, plan what to test.
Scripts
UGC scripts, VSLs, hooks, CTAs. Written for one type of person, not everyone.
Video
UGC edits, product ads, mashups, motion, captions, sound. Made to feel native, not like an ad.
Statics
Image ads, callouts, before/afters, comparison charts, thumbnails.
Managing it
Briefing creators, handling revisions, keeping fresh creative going into the account so nothing goes stale.
Keeping it clean
Creative trackers, naming conventions, a log of every ad with its angle, hook, spend and result. Your ad account stops being a mess and you can actually see what's working.
Five folders. Open any of them.
AI-gen video ads
Real-looking creators and full ads, generated start to finish.
Video ads UGC & VSL
Creator edits, product ads, mashups — cut to feel native.
Static ads
Image ads, callouts, before/afters, comparison charts, thumbnails.
Results ROAS
Account screenshots from the campaigns behind the creative.
Nice things clients said
Unedited messages, straight out of the chats.
Every ad gets logged.
This is the script format I work in — hooks, bodies, bridges, visuals, all mapped before anything gets cut.
You might already use different naming and a different sheet. That's fine — I've worked in plenty of formats and I'll match yours.
| # | Ad name | Angle | Hook | Format | Spend | Result |
|---|---|---|---|---|---|---|
| 01 | [BRAND]_AIGEN_A1_HK01_V1 | A1 | HK01 | AI gen | tracked | tracked |
| 02 | [BRAND]_UGC_A1_HK04_V2 | A1 | HK04 | UGC | tracked | tracked |
| 03 | [BRAND]_VSL_A2_HK02_V1 | A2 | HK02 | VSL | tracked | tracked |
| 04 | [BRAND]_STAT_A2_HK07_V3 | A2 | HK07 | Static | tracked | tracked |
Structure only — real spend and results live in your tracker, not on a website.
Brands, agencies and creators — mostly US and UK.
Taos
Dose
Royal Canadian
Southwind Apparel
Motion
Serenity Studio
FabuLove
Cloudly Footwear
agencies, UGC creators, dropshippers, spa & studio owners
The range matters less than the pattern.
US & UK
Where most of the work sits — DTC brands, agencies and creators.
Norway
One brand, run in Norwegian.
Sweden
Campaigns shipped in Swedish, working inside SEK ad accounts.
Easiest thing — just message me.
Tell me the brand, the offer and what you've already tried. We get on a call and I'll tell you straight whether I'm the right person for it.